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Canadian Anti-Spam Law (CASL) explained

July 16, 2014 Leave a Response

On July 1st, 2014 the Canadian Government put into effect the Canadian Anti-Spam Law (or CASL). Designed to reduce unwanted emails from your inbox, the new law ensures businesses properly broadcast their emails to interested customers, while not emailing others that do not. This effects not only Calgary marketing clients but every business Canada-wide, so its important that everyone be compliant with the new set of laws. So what does CASL mean for the average Canadian business? In short, not complying could cost a business upwards to a $10 million dollar fine. Did that get your attention? Reviewing the law and knowing more about what…

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Does Your “Startup” Leave People Wanting More?

May 19, 2014 Leave a Response

**Caution this post will make you hungry** We all know that first impressions count the most especially when you are building a startup business. But does your marketing strategy insure that you have left an impression that will last? Take a look at one of our clients, Savino Pizzeria, making their debut into the world of Calgary’s competitive Food Truck scene. Looks like the streets of Calgary have been invaded by Savino’s delicious Italian style pizza! When offered the chance of helping create a brand for Calgary’s newest food truck, we of course jumped at the opportunity. We knew right away that the brand had…

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