We first start with doing an in-depth review of the keywords related to your industry to determine where best to have your website rank in comparison with where your customers are searching for businesses like yours.
Keywords (and Meta Tags) are then developed for the main home page of your site as well as the major service area pages, as each page on your site will rank and be promoted separately. We then use our internal Rank Tracker software to start recording where your site ranks on the major search engines on these keywords so we can gauge where your website is growing and developing its rankings at.
We also perform an in-depth review of your competitors – where they have links connecting back to their website, the keywords providing them with the traffic to their sites and then we construct an action plan to meet and exceed their online strengths. We also perform the following optimization tasks:
Provide the search engines with an RSS feed and a Sitemap of the site so robots can better index the various site pages and look for updates to the site more efficiently.
Throughout your campaign we provide regular monthly reporting of the results, areas of growth and also review areas of opportunity to grow the site’s traffic.
Search Engine Optimization is a critical component of your marketing campaign online – by doing the in-depth research, competitor analysis, keyword optimization and on-page optimization of your website, this will give your campaign a solid foundation to start with.