Top 10 Social Media Recommendations
November 19, 2013
1. Be Specific.
When setting up your businesses social media accounts you will be prompted to provide simple information regarding your business such as; a description, hours of operation, location, products and services. In order to connect you to your client in a timely manner it is important to provide as much information as possible to eliminate questions.
2. Appeal to the Eye.
When creating a post try to include an image or a link. Often a follower will skim pass the text without even have read the message. Including an image helps grab your audience’s attention and encourages them to read your post.
3. Include a Call to Action.
Like, Share, Watch, Pin, Connect, Re-tweet. These are all common terms in the social media world otherwise known as “call to action” or CTA. The point of CTA is to provide direction to your followers with each post. It’s called social networking for a reason people, we not only want to interact with our followers but we also want our followers to interact with each other.
4. Show some involvement in the community.
People don’t always like to have product shoved in their faces with the message screaming, “buy this” or “give us your money.” Switch it up every now and then, show your businesses personal side. Whether you’re at the staff BBQ, team building event, or raising money for a charity, people appreciate seeing that you’re not just a money hungry business.
5. Host Promotions.
Give a little, the key word being little you don’t want to be known as that company that hosts daily and weekly contests. Hosting promotions is a great way to increase your fan base while promoting your product. Click here for some promotion ideas.
https://fimedia.ca/solutions/top-5-facebook-contest-ideas/
6. Consider Paid Advertising.
It can be difficult when starting up your company’s social media, and it may feel like you’re posting to only you and your mom. Fear not social media has come up with a solution to capitalize on this… it’s called paid advertising. Now for a resalable price Facebook, Twitter, and LinkedIn (soon to be Pinterest) allow you to promote your page to whatever target market your heart desires.
7. Jump on the Pinterest Bandwagon.
Pinterest is a visual social bookmarking service with over 70+ million users. The average “pinner” spends over 1.5 hours every month on Pinterest. Pinterest is a great tool to use especially if you have a product that is very visual. The main goal of Pinterest is to entice viewers with an image that leaves them wanting more and ultimately going to your website for more information. Plus did we mention Pinterest will be testing out paid advertising in the near future?
8. Be Interactive.
Don’t be afraid of your followers, instead include them in your decision making process. Ask your followers questions on their input and preferences, if you listen the response can be quite rewarding.
9. Cross Promote
Connect with other businesses and create promotions together. Give each other shout outs on your products or services. Ex: Say you own a car dealership and you team up with the nearest car wash to create a promotion of 12 free car washes with every used car purchase! How exciting, now everyone connected with your social media knows about Jimmy’s Fab Car Washes and vice versa.
10. Hire a professional.
Social media is everywhere, Facebook, Twitter, LinkedIn, and more! Millions of people utilize these sites and are ideal targets for marketing. However, some businesses may not have the time or expertise or staff to maintain a social media presence. If this describes your situation, consider hiring a professional to help develop and execute a social media campaign tailored to your businesses specific needs?