Employer Branding and Recruitment Marketing

Trouble finding the right staff and keeping your best people? Does your careers webpage require a refresh?

Think about some of the most well-known brands in the world. How do you feel when you think about how the brand would operate as an employer? This is called their Employer Brand – it is related to and supports their corporate brand, but it is different. Essentially, it is the promise the brand provides to its prospective, current and past employees, good or bad. In today’s digitally driven world, and with tools such as Glassdoor.com and LinkedIn, your reputation as an employer is more important than ever before.

Employer branding communicates your unique business culture to attract the best staffing talent. Recruitment marketing techniques will reach job candidates you previously thought unattainable. A strong employer brand drives employee retention because it enables staff to become an extended team of brand ambassadors.

Western Canada is historically known for being a difficult market to recruit and retain staff. During times of market depression, industry leading organizations invest heavily in this area to ensure they have a competitive advantage when am economic swing results in a hyper-competitive market for talent.

Call us about investing now in Employer Branding and Recruitment Marketing