Website Financing
Make an IMPRESSION!
To get the website and marketing your business needs to succeed, you need to invest in your site and doing it right doesn’t come cheap. Of course, if you could afford it, you’d spend whatever it takes to make your business grow, but like most small businesses, you just don’t have either the money or time.
Every company is different, so there’s no magical formula for how much you should spend on your website and marketing. Typically, it’s a percentage of revenue. If your gross revenue is $1 million and you allocate 3% of that to marketing, that amounts to $30,000 for the year. If your margins are tight then this may be hard for you to justify, but if you have decent margins, it’s relatively easy to spend significantly more. Regardless of whether your margins are in the 5 – 10% or in the 30 – 40% range, you have to make sure your money is spent wisely and that you can track your results. Learn what works and what doesn’t, so you can direct funds and resources into campaigns that actually produce revenue.
Settling for an inadequate website isn’t saving money, its wasting money.
A poorly designed and maintained website creates the wrong impression by making you look small and unprofessional. It can deter clients from contacting you, so you lose the money you were expecting to save by not spending it on the right website.
A poorly built site is also harder to market on search engines, so you end up spending more money and time trying to attract traffic. In the long term, it can cost you just as much as a professionally designed site would have done. A poorly built site will also need longer periods of maintenance, performed by a fully qualified web designer. With today’s technology, there are many Content Management Systems (CMS) available for website development that will allow you to perform 90% of your maintenance yourself, saving you money and unnecessary delays.
With our payment plans, you can have your site designed, developed and working for you right now, so you pay for your site from the increase in revenue, not your savings. Finance your website project over a 3, 6 or 12 month period and get the website you want and the website your business truly needs.
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