• Business cards
• Banners
• Brochures
• Pamphlets
• Postcards
• Stickers
• …and more!

We will also be working with exhibitors for any rebranding needs, website redesign and even new websites for customers looking to increase their online presence.

Drop by the Mens Expo at the Big Four Building at Stampede Park, September 29-30.

Benner Plumbing, one of our older clients, wanted to overhaul their website design to not only streamline their content, but also refresh the look & feel of their site to a modern and easy to navigate design. We upgraded their content management system, integrated a blog feature and modernized their full website. We’re also working on a search engine optimization campaign to make their site more visible in the search engines for increases in traffic and sales leads.

To view the Benner Plumbing website, visit www.bennerplumbing.com

This was a fun-filled project with lots of kid & family-friendly colors featuring samples of their products, an events calendar, promotions and a birthday registration system! Visit them in Cross Iron Mills Mall and be sure to keep an eye out for their new location in Southcentre Mall coming this June!

To view the Forever Toys website, visit www.calgarytoystore.com

We have an active marketing campaign targetting the best keywords on the search engines for kitchen renovations and manage their Google Pay-Per-Click campaigns which are generating lots of traffic and leads for projects.

Learn more about Search Engine Optimization and what it can mean for your business.

Artisan Kitchens specializes in the design, planning and implementation of your kitchen renovation project. Since 2003, they’ve created and built hundreds of beautiful designs for homes in Calgary and the surrounding areas, including renovations for Kitchens, Bathrooms, Basements, or complete home renovations from concept to completion.

Andrea Danielle Conroy (Martens) passed away tragically on Tuesday, February 21, 2012 and we developed this website as a tribute to Andrea and in support of several ongoing initiatives in support of her daughter Danielle.

The website features easy to navigate website featuring more information about Andrea, donations for Danielle’s trust fund, event information and a store/online auction feature.

To view the Andrea Conroy website, visit www.andreaconroy.com

Did you know that Facebook is changing business pages? Is your business ready for the change?

Here’s an overview of the upcoming changes and some ideas on how to benefit from the new features…

Cover Photo and Profile Images:

Instead of the series of images above the top of the page, you’ll have one solid image across the top to showcase your business.  With this upgrade though, there are heavy restrictions on what you can (and can’t include)… for example, photo shouldn’t include any sales text, encouragement to LIKE the page or contain any contact information.

Posts:

You’ll see that your postings to Facebook are now more highlighted, with larger photos and space for larger video highlights. There’s also a new feature which will allow you to ‘pin’ a post to the top of your page for up to a week’s time ~ which will be great to highlight certain events and features!  You’ll also be able to mark Milestone’s for your company, highlighting the ‘big’ changes over the years when looking back on your posts… another great opportunity for people to look back over time and comment on the highlights of your business!

Facebook Advertising:

Another great development will be changes to the existing Facebook PPC advertising… ad sizes will be larger (so more visible) and there’s a feature called Reach Generator which we’ll be looking into more in-depth… will keep everyone posted!

New Features:

Coming down the pipeline from Facebook is also a new feature called Facebook Offers which will allow you to more visibly display your highlighted post to users.  Your customers will be able to share the Offer and be able to take advantage of the offer as well. The customer then gets an email notification of this and can take advantage of your special!

Drop us a line and we’ll be happy to discuss your social media campaigns and what we can do to make them more effective for your customers!

Andy was a dedicated mother, professional and athlete who enriched the life of everyone who knew her. Those of us who were privileged to have known and played sports with her knew she made playing more than just a sport. Andy made it fun and allowed us to enjoy the experience whether it be winning or losing. She had a smile that would light up the court and an infectious laugh that often left us laughing too hard to play.  We are all better people for having known her.

Andy was a genuine person that would do anything for anyone and we would like to give back to Andy as she leaves behind a loving family including her wonderful 7 year old daughter, Danielle.

There will be a memorial volleyball tournament held for Andy at Rally Pointe on March 24-25 and numerous other events including fitness competitions and softball tournaments  which will continue to help bring awareness and create resources in the fight against abuse.

All proceeds from the tournament will be donated to a trust fund that has been set up for Danielle. We hope to continue this for some time and will be donating proceeds from the online auctions to Danielle’s fund and various charities to aid in the fight against abuse of any sort.

The volleyball tournament was initially intended to award cash prizes to the winners in each division, however due to two acts of immense generosity, all proceeds will be donated to Danielle’s trust fund. Cathi Agar, the tournament organizer has decided to contribute all proceeds and Bruce Edwards, the General Manager of Rally Point volleyball complex has waived the court fees (approximately $2800)

I am asking that if you are able to donate any prizes or money to the trust fund, please reply or give me a call to discuss what may be appropriate.

We will be launching the AndreaConroy.com website with additional information and auction items for bidding next week so any contributions to the auction or bids would be wonderful. In appreciation, First Impression Media will gladly provide your company the dollar value of any contribution you donate in free services. We understand that many of you may not be able to make a donation, so we ask you to forward this email to anyone who may interested in supporting this wonderful cause.

Thank you for your consideration.

Sincerely,

Marc Brown
Business Development Manager
First Impression Media
403 701-5772

Okay, this might be a little much to hypothetically have happening all that the same time, but needless to say, if you’re trying to run a business, you’re busy. You like to stay on top of things and feel you should be involved in everything. Yes, you need to meet with the people installing the new phone system and have some idea of how it is going to improve things for your business, but do you know exactly how the technology works and are you going to install it yourself? The new product is very dear to your heart, but you have assigned tasks to people who you have confidence in and are content to oversee matters. Department heads may even have handled the interviews and you’re just giving your seal of approval at the end of the process, once again confident that people know what they’re doing. Why should the writing of the web copy be any different? After all, you hired a professional to put the site together. You may want to do it all yourself, but writing is very time consuming and you already have a hectic and at times stressful schedule.

Hiring a professional for your copywriting frees your time to concentrate on other matters, while the writer focuses on their own particular area of expertise. A copywriter can also bring a whole new perspective. You run your own company and know it inside out. However, you may be too close to your product or service to determine what its benefits are or be unable to see any hidden potential. You need to think outside the box, imagining yourself to be a potential customer, looking for a company offering your type of products and services. A professional web copywriter will help you determine what words you can use to describe your company and increase your visibility on search engines.

Since they’re not involved in the day to day running of your business, your copywriter can provide that crucial independent viewpoint which can make all the difference. Because they’re looking at your business from the outside, the copywriter will be more capable than you are at imagining themselves as customers. They’re more likely to suggest words that you may never have thought of yourself to describe your business. A copywriter may also be able to suggest ways in which you might tap into a completely different market or go after an entirely new set of clients, based on how they view your business and its appeal. You hire experts for just about everything else, so it makes perfect sense to employ a professional for your writing too.

Search Engine Optimization or SEO involves creating pages that use keywords, which are words people use while searching. These help to show how important and relevant your site is compared to others, including those of your competitors. Along with the names of specific products that you sell, you’ll be surprised at just how many words or phrases describe what you do and the services that you offer when you really think about it. The more of those that are included on your website, the better your chances of getting noticed online. In addition, if your site is seen as being an authority on a particular topic, product or industry, other sites will begin linking to yours, further increasing your visibility on the web.

At First Impression Media, our Search Engine Optimization service identifies the key markets for your business, strategically positioning your website on major search engines and local directories to attract customers not just in Calgary but in all major Canadian and American cities. 
We evaluate your competition, customizing your website so that you compete more effectively with the strengths of your main rivals in the marketplace. 



We also research and select the most effective keywords for inclusion in your site. These words will attract the clients actually interested in your products or services. No matter what business you’re in, the right words and phrases can propel your site closer to the top of search rankings, increasing your visibility all over the planet.

Website design involves creating efficient navigation for your site, so that potential clients are able to locate what they are looking for quickly and easily. Your site’s navigation can also direct the different types of clients you have to the information on your pages that is most relevant to them. If your customers can’t easily find what they’re looking for, they’re gone for good.

At First Impression Media, our website design team develops a look and feel that accurately reflects you, your organization, products and services. We install highly efficient site navigation, guiding your clients to the information they need. We create website functionality designed to ensure that your clients will continue to return, over and over again. We offer a full menu of functions for you to choose from, any of which can be incorporated into your site. And to prompt a purchasing decision, we develop your content based not only on what you need to say, but also on what your clients need to hear. Check out the Our Work section, where you’ll find lots of examples of the sites we’ve created for our many clients.

Your online presence reflects on your company’s professionalism or lack of it. You always need to take pride in what you have on the web, which is potentially visible to millions of people, twenty four hours a day, seven days a week, not just in Calgary but worldwide. If it appears that you don’t really care what your website looks like, the customer will assume that you have the same attitude about your products and services. The quality of your site will always have a positive or negative effect on your visitors and professional website design can make all the difference between success and failure. These days, you still only get one chance to make a first impression, so make sure that your visitors get a positive one.