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Search Engine Optimization – Getting You Noticed
February 27, 2012
Search engines such as Google select websites to include in search results based on the relevance to the search criteria.
Search Engine Optimization or SEO involves creating pages that use keywords, which are words people use while searching. These help to show how important and relevant your site is compared to others, including those of your competitors. Along with the names of specific products that you sell, you’ll be surprised at just how many words or phrases describe what you do and the services that you offer when you really think about it. The more of those that are included on your website, the better your chances of getting noticed online. In addition, if your site is seen as being an authority on a particular topic, product or industry, other sites will begin linking to yours, further increasing your visibility on the web.
At First Impression Media, our Search Engine Optimization service identifies the key markets for your business, strategically positioning your website on major search engines and local directories to attract customers not just in Calgary but in all major Canadian and American cities. We evaluate your competition, customizing your website so that you compete more effectively with the strengths of your main rivals in the marketplace.
We also research and select the most effective keywords for inclusion in your site. These words will attract the clients actually interested in your products or services. No matter what business you’re in, the right words and phrases can propel your site closer to the top of search rankings, increasing your visibility all over the planet.
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