SEO Calgary

Ever wondered why some websites rank higher than the others whenever you conduct a search online? This is the result of Search Engine Optimization or SEO, a process designed to enhance elements of your website in order to improve visibility and achieve high rankings on major search engines from regular search results. The higher a site or individual web page is ranked on the search results page, the more visitors it will receive. SEO can be tailored to many different types of search, including those for images, videos or news stories or searches specific to a geographic area or a particular industry, product or service. Search engine optimization is a proven and effective strategy for driving targeted visitors to your website, greatly increasing the possibility of converting them into customers.

Whenever you search for something online, you get a list of web results that contain that query term, either a word or phrase. People usually visit websites that are at the top of the search list, believing that these will be the most relevant. Getting your website near the top of the list is dependent on the content of the site and its pages, including the most frequently searched for words and phrases. If these are part of your online text, your chances of being picked up by the major search engines will be vastly improved.

Search engines such as Google select websites to include in search results based on the relevance to the search criteria. SEO involves creating pages that use keywords, which are words people use while searching. These help to show how important and relevant your site is compared to others, including those of your competitors, whether in Calgary or elsewhere. Along with the names of specific products that you sell, you’ll be surprised at just how many words or phrases describe what you do and the services that you offer when you really think about it. The more of those that are included on your website, the better your chances of getting noticed online. In addition, if your site is seen as being an authority on a particular topic, product or industry, other sites will begin linking to yours, further increasing your visibility on the web.

At First Impression Media, our Search Engine Optimization service identifies the key markets for your business, strategically positioning your website on major search engines and local directories to attract customers not just in Calgary but in all major Canadian and American cities. 
We evaluate your competition, customizing your website so that you compete more effectively with the strengths of your main rivals in the marketplace.

We also research and select the most effective keywords for inclusion in your site. These words will attract the clients actually interested in your products or services. No matter what business you’re in, even if the majority of your current customers are in Calgary, the right words and phrases can propel your site closer to the top of search rankings, increasing your visibility not just in Calgary but all over the planet.