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Professional Copywriting – Time is Money

March 05, 2012

jowy

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You have a new product about to be launched that’s not going to be ready on time. Meetings are scheduled over the next few days to try and get things back on track. There’s a board meeting about other pressing issues this afternoon that you really don’t have time for. The new phone system is being installed next week and there are a series of interviews for new employees that you need to be involved in. It’s also your daughter’s piano recital this evening and your mother’s birthday tomorrow. And of course, there’s the website, all shiny and new, but still in need of text to fill the pages.

Okay, this might be a little much to hypothetically have happening all that the same time, but needless to say, if you’re trying to run a business, you’re busy. You like to stay on top of things and feel you should be involved in everything. Yes, you need to meet with the people installing the new phone system and have some idea of how it is going to improve things for your business, but do you know exactly how the technology works and are you going to install it yourself? The new product is very dear to your heart, but you have assigned tasks to people who you have confidence in and are content to oversee matters. Department heads may even have handled the interviews and you’re just giving your seal of approval at the end of the process, once again confident that people know what they’re doing. Why should the writing of the web copy be any different? After all, you hired a professional to put the site together. You may want to do it all yourself, but writing is very time consuming and you already have a hectic and at times stressful schedule.

Hiring a professional for your copywriting frees your time to concentrate on other matters, while the writer focuses on their own particular area of expertise. A copywriter can also bring a whole new perspective. You run your own company and know it inside out. However, you may be too close to your product or service to determine what its benefits are or be unable to see any hidden potential. You need to think outside the box, imagining yourself to be a potential customer, looking for a company offering your type of products and services. A professional web copywriter will help you determine what words you can use to describe your company and increase your visibility on search engines.

Since they’re not involved in the day to day running of your business, your copywriter can provide that crucial independent viewpoint which can make all the difference. Because they’re looking at your business from the outside, the copywriter will be more capable than you are at imagining themselves as customers. They’re more likely to suggest words that you may never have thought of yourself to describe your business. A copywriter may also be able to suggest ways in which you might tap into a completely different market or go after an entirely new set of clients, based on how they view your business and its appeal. You hire experts for just about everything else, so it makes perfect sense to employ a professional for your writing too.