Website Design Calgary

A good first impression is still very important in today’s business world and professional website design is crucial to your success. Whether your potential customers are from Calgary, elsewhere in Canada or halfway around the world, your website is often the first place people will encounter you and your company.

On the web, you only have seconds to grab and hold someone’s attention, since people typically only scan pages very quickly. If your site doesn’t appeal to them, your customers are gone, with the click of a button. A poorly designed site can be almost guaranteed to turn people away, whereas good website design provides you an excellent opportunity to turn visitors into customers.

Your site must be visually appealing, professional and yet not appear too busy or overdone. Photographs and graphics need to be chosen carefully and appear on your pages where they will be the most effective in getting your message across. Pictures and video must also not make the site’s pages too slow to load, since your visitors will soon lose patience and take their business elsewhere.

Your website has to provide all the current and relevant information, yet not get bogged down with too many details. You can’t simply put your brochures online, because writing for websites is very different to that found in traditional printed materials. Well-written text can also help improve your ranking with search engines, so that people can find you more easily. No matter what business you’re in, even if the majority of your current customers are in Calgary, the right words and phrases can propel your site closer to the top of search rankings, increasing your visibility all over the planet.

Website design also involves creating efficient navigation for your site, so that potential clients are able to locate what they are looking for quickly and easily. Your site’s navigation can also direct the different types of clients you have to the information on your pages that is most relevant to them. If your customers can’t easily find what they’re looking for, they’re gone for good.

At First Impression, our website design team develops a look and feel that accurately reflects you, your organization, products and services. We install highly efficient site navigation, guiding your clients to the information they need. We create website functionality designed to ensure that your clients will continue to return, over and over again. We offer a full menu of functions for you to choose from, any of which can be incorporated into your site. 


And to prompt a purchasing decision, we develop your content based on not only what you need to say, but also on what your clients need to hear. 


Check out the Our Work section, where you’ll find lots of examples of the sites we’ve created for our many clients.

Your online presence reflects on your company’s professionalism or lack of it. You always need to take pride in what you have on the web, which is potentially visible to millions of people, twenty four hours a day, seven days a week, not just in Calgary but worldwide. If it appears that you don’t really care what your website looks like, the customer will assume that you have the same attitude about your products and services. The quality of your site will always have a positive or negative effect on your visitors and professional website design can make all the difference between success and failure. These days, you still only get one chance to make a first impression, so make sure that your visitors get a positive one.